Super Rugby 2021: Stan Sport price set with Shute Shield, Hospital Cup next priority

After that time, your Optus Sport on Stan subscription will only provide access to the Optus Sport football content and you will continue to be billed $9.99/month. The new acquisitions position Nine as a destination for football. The media company already holds the rights to broadcast the UEFA Champions League, as well as all four tennis grand slam events and most rugby union action. Stan Sport will become the home of Formula E in Australia, the only place where fans can enjoy ad-free, live and on demand coverage of Season 8 of the ABB FIA Formula E World Championship. Stan Sport will also offer fans live coverage of the all-new qualifying format where drivers compete head-to-head for pole position in knockout Duels. More sports fans in Australia will get the chance to enjoy the action-packed, unpredictable racing with highlights from every round shown on the 9Network.

The deal is one of the most expensive in the country worth well over half a billion dollars over six years – fourth only to the AFL, NRL and cricket. Nine, the owner of Stan and the publisher of The Australian Financial Review, announced Stan Sport in November last year, signing a three-year, $100 million deal with Rugby Australia and locking in rights for the French Open and Wimbledon tennis tournaments. Note that this deal is for new Stan subscriptions only, it seems. It does say also for returning but according to the A-League subreddit, there have been issues with signup up using existing accounts. Today Stan has officially announced pricing for its new add-on Sport package in the lead up to the Super Rugby season kicking off.

Superstar strikes new deal in huge All Blacks boost

• A new deal to show the English Premier League and FA Cup on Stan Sport undoes several years of streaming fragmentation for fans of the world game.
• Suggests to me they’ll be making a big play at the F1 rights next year.
• Safari works properly now so I’m enjoying the tennis more than I have in years.
• Stan, which already holds rights to Roland Garros, Wimbledon, the UEFA Champions League and Super Rugby, is now expanding its football catalogue.
• Stan Sport will become the home of Formula E in Australia, the only place where fans can enjoy ad-free, live and on demand coverage of Season 8 of the ABB FIA Formula E World Championship.

My understanding is all the games are produced by the same company and contract direct from EPL but some studios choose to put their own flare over the top that have won the broadcasting rights. “The Premier League is the most-watched football league on the planet, and alongside the Emirates FA Cup, this acquisition reinforces Nine’s position as the home of sport in Australia. We are proud to deliver these iconic competitions to Australian audiences.” Stan Sport is dedicated to crafting unparalleled live and digital experiences that deepen fan connections. We’re revolutionising how fans engage with football, extending the thrill beyond match days to fuel daily habits and cultivate new generations of passionate supporters.

Like I’ve been scammed, Stan deal on 1 free month offer…

Nine Entertainment, which owns Stan, is expected to pay around $60 million annually for the rights over the next three years. The Business Briefing newsletter delivers major stories, exclusive coverage and expert opinion. A survey of 3000 Australians by firm Tracksuit recently found it was the third most popular sports league across the country behind the AFL and NRL. In Victoria, the Premier League and NBA came in equal second, behind the AFL but ahead of the NRL.

You can get your first month free on Binge

Stan Sport has settled on a price for its sport package as the launch date for the new home of rugby nears. Nine expects the sports rights acquisition to increase Stan’s earnings and cash flow for the remainder of the media rights deal, it said in its statement to the ASX. Existing Optus Sport customers are set to receive discounted pricing to watch the English Premier League after the transfer of broadcast rights to Stan. Stan Sport will begin streaming football content from August 1, the date when Optus Sport shuts down. Its been over a year since we had Stan and just signed up to realise there isn’t really any new content. Within 20mins of searching I can see we wasted our money as I can’t see a single thing worth watching.

The latest addition is rumoured to be the ARG events which have previously aired on SBS & Seven. Under its new deal with Optus, Stan will expand its football offering to include the Premier League, the FA Cup, the K League, and J League. The Financial Review reports that Optus Sport has been the EPL’s broadcast partner in Australia for nearly a decade.

To access the sports package, fans must also have a subscription to Stan’s main non-sport streaming service. Given the cheapest main-service subscription is $10, the total cost for access to Stan Sport will be about $20 per month. Nine, through Stan, will pay Optus an upfront fee of $20 million and make an upfront contribution to the next $100 million instalment of the sports rights fees to the EPL, Nine Entertainment told the ASX on Monday. Optus will then make periodic payments to Nine for the rest of the rights deal to subsidise the streaming service’s fees to the sports body. The deal means fans will need one service to watch most matches.

“Optus Sport customers and the game of football will be in great hands at Stan, and we know the game will receive the broadcasting priority it deserves from an organisation whose speciality is delivering quality sports programming to its customers,” Rue said. “Optus Sport customers and the game of football will be in great hands at Stan, and we know the game will receive the broadcasting priority it deserves from an organisation whose speciality is delivering quality sports programming to its customers.” Phil Rothfield reports that Channel 9 is poised to make an all-out multibillion-dollar bid to televise all nine games in an 18-team competition in the next NRL broadcast deal. The plan is to cover three games each https://www.last.fm/music/Red+Riders week on free-to-air television and the other six on Stan’s pay-per-view platform along with the finals series and State of Origin. I have been really impressed by the stan coverage of the champions league, tennis and rugby. Your access to Stan Entertainment and Stan Sport ends on 8 January 2026.

Stan, which is owned by Nine Entertainment, publisher of this masthead, settled on the cost after price-sensitivity testing. Keep on top of the most important media, marketing, and agency news each day with the Mediaweek Morning Report – delivered for free every morning to your inbox. Details regarding Stan’s future local programming, and whether it plans to match Optus Sport’s investment in match data and advanced analytics, remain unclear. According to Kimber, this partnership not only expands Stan Sport’s reach but also reinforces a unified approach to content distribution and ad sales, providing a robust framework for both current and future advertising opportunities. However, its ability to continue spending on premium rights may be tested by broader financial pressures. That contract expired at the end of this season, and industry executives are currently seeking a new broadcaster.

While revenue for the six months to December rose 2 percent to $1.4 billion, expenses increased 3 percent over the same period. Nine is considered well-positioned to absorb the rights due to its existing infrastructure and production capabilities. This marks a major change in Australia’s sports streaming market and signals the wind-down of Optus Sport, which entered the space in 2016 and quickly became a key player after securing the Premier League away from Foxtel. As the Australian Financial Review reports, Nine Entertainment, which owns Stan, is expected to pay around $60 million annually for the rights over the next three years.